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Many Small Sellers Operate Informally, Without Business Registration, So They Avoid Visible Advertising
Many Small Sellers Operate Informally, Without Business Registration, So They Avoid Visible Advertising
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Many Small Sellers Operate Informally, Without Business Registration — and the Cultural Belief that Marketing Is for “Big Companies,” Not Small Traders
Many Small Sellers Operate Informally, Without Business Registration — and the Cultural Belief that Marketing Is for “Big Companies,” Not Small Traders
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They Think a Beautiful Store Will Automatically Attract Customers — and the Cultural Belief That Marketing Is for “Big Companies,” Not Small Traders
They Think a Beautiful Store Will Automatically Attract Customers — and the Cultural Belief That Marketing Is for “Big Companies,” Not Small Traders
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They Lack Awareness of How Marketing Drives Visibility — and the Cultural Belief That Marketing Is for “Big Companies,” Not Small Traders
They Lack Awareness of How Marketing Drives Visibility — and the Cultural Belief That Marketing Is for “Big Companies,” Not Small Traders
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They Underestimate Competitors Who Are Marketing Aggressively — and Still Believe Marketing Is for “Big Companies”
They Underestimate Competitors Who Are Marketing Aggressively — and Still Believe Marketing Is for “Big Companies”
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They Assume Repeat Customers Will Keep Them Afloat — and Still Believe Marketing Is for “Big Companies”
They Assume Repeat Customers Will Keep Them Afloat — and Still Believe Marketing Is for “Big Companies”
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They Overvalue Stock Size but Undervalue Promotion — and Still Believe Marketing Is for “Big Companies”
They Overvalue Stock Size but Undervalue Promotion — and Still Believe Marketing Is for “Big Companies”
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